A product brochure with a difference
When I designed this product brochure for specialist insurers, HomeLet, it was to take them away from literature using shock tactics to sell insurance. Gone are the sinister cat burglars trying to break into your house, instead we commissioned an illustrator to create a series of mildly farcical scenarios in which a tenant might need to call upon their insurance. This brochure was designed as POS for letting agents to promote tenant contents insurance. A pull-out form was inserted inside the back cover.