"...and we're translating it into Russian"

There can be no greater marker for a job well done than when it achieves your customer's goals. When I designed and wrote this leaflet for British Gypsum to promote their new innovative folded edge metal product for the UK market, I wasn't expecting it to be used internationally. But it proved so successful that it was rolled out across Europe and beyond. We did some studio shots of the product for the reverse.