Gathering a crowd

In order to secure funding, Gainsborough Business Improvement District (BID) needed to raise awareness of their scheme, and lobby the support of local business owners. We created a logo and an identity to suggest a freshness and feeling of pulling together. Promotional literature was created for the task group to go out and rally support. The BID needed to be voted in by a majority of business owners in a designated area so a good, visible presence was required. We created event invitations, a newsletter, proposal documents, a website, business cards and street signage in order to raise the campaign's profile in the local area. Graphic design, design strategy, copywriting, illustration