"Our most effective direct mail campaign to date"

That's how British Gypsum referred to this mailer, designed to launch a revolutionary new product by illustrating its strength, literally. I designed this mailer to wrap around the sample, thus both keeping it safe, and providing information about it's use. I drew illustrations to demonstrate the simple test recipients could to to demonstrate the greater stability of the sample. Design, copy writing, illustration, photography, typography, artworking